Advertising

ABOUT ORGANIC AUTHORITY

Who Are We?

OrganicAuthority.com is a free web-based guide for all things organic and "green," from healthy wholesome recipes to tips for detoxifying your home and garden. We offer a variety of unique editorial content authored by green experts, a blog, and a weekly email newsletter.

Who Are Our Readers?

OrganicAuthority.com attracts a highly targeted audience of "green" and "eco-conscious" readers. Our readers' top concerns are their health, the environment, and social change. They visit OrganicAuthority.com for expert advice on how to live a healthy, green and organic lifestyle, organic food recipes, baby food to bird feed to shampoos and cleaning products.

OrganicAuthority.com Demographics:
Age: 18-34: 30%, 35-49: 35%, 50+: 27%
HHI: $30-60K: 27%, $60-100k 27%, $100k+ 30%
College Degree: 47%
Grad. Sch.:18%
63% female
61% married
83.9% research product information online
56% research environmental news
67% spend time on green sites
72% read news
90% are willing to pay more for products that are environmentally friendly, organic, support social change

Source: Quantcast.com (July 2010), OrganicAuthority.com user survey (2010)

OrganicAuthority.com Website Stats*
Average monthly visits = 100,000
Average monthly page views = 200,000
5,000 + registered newsletter readers
*As of July 2010

SPONSORSHIP OPPORTUNITIES

Our ideal advertiser offers products or services that will help our members transition to a healthy, green, and sustainable lifestyle. Although we offer traditional advertising opportunities such as newsletter banners, website advertisements, and course sponsorships, we are most excited to introduce our exclusive form of advertisement to organic audiences around the world with our cutting edge, Web 2.0 Advertising Opportunities.

We are excited to promote our partners' product on our website, through our OrganicAuthority.com TV segments, written blog, articles, newsletters and virally through social media outlets like Twitter, Facebook and more!

Why is Social Media exposure important?
Social media is far reaching. Your local audience becomes a global audience with just one "Tweet".

It is viral. Well written social media campaigns become viral and are excellent word of mouth promotion, that reach a demographic that you would never be able to reach through a single media outlet.

How can Web 2.0 benefit my company?

If you sell a service or a product from your website, you already know that getting quality traffic to your site and increasing your Page Rank is of extreme importance.

One of the easiest ways to increase your ranking is to have links to your site from a website that is seen by search engines as having quality value (OrganicAuthority.com) Our current Google Page Rank (PR): Home page is a PR 6, many sub categories are a PR 5, and articles and blogs range from PR 3-5 and increase daily.

A second "easy" way to increase your web presence is to get new viewers to your site. By exposing your company to our 30K+ unique visits per month, you increase the opportunity for quality exposure to a new customer.

Additionally, we expose our advertisers to new audiences through our online TV program, Radio Interviews, Blogs, articles, and online classes. Advertisers also receive permanent videos and links back to their website (as long as they purchase a package that includes these features), which offer valuable SEO (search engine optimization benefits). The opportunities are endless! We offer a variety of sponsorship options to fit every budget and business model.
Note: We make no guarantee as to your increased page rank & traffic response to your site.

CUTTING EDGE ADVERTISING OPPORTUNITIES

Web 2.0 Experience Silver Advertising Package

If you want to take your business to the next level, getting involved with The Web 2.0 Experience is a must.

• This unique advertising opportunity includes all vital web 2.0 elements:
• A specific product* featured in a blog written by Green Living Expert, Laura Klein.
• A 2-3 minute online OrganicAuthority.com TV segment with Laura Klein featuring one specific product and why she likes this product and how it fits into an easy and everyday green lifestyle*
• If available, featured once in our 1st blog position in our weekly targeted newsletter
• Discussed in OrganicAuthority's Twitter, Facebook and other social networking conversations with fans.
• At least one link back to your website

*All products featured must be in line with OrganicAuthority's values and integrity and approved by OrganicAuthority.com staff.

** Links and features are permanent on OrganicAuthority.com. As OrganicAuthority.com's presence, page rankings and SEO improves, this could have a trickle down affect and help improve your websites SEO. However, no guarantees are made.

Advertiser Benefits:
Your company and products are exposed through multiple distribution channels to a targeted niche in healthy green living:

• Video
• Social Media
• Written Blog
• Newsletter
• Your products will be included on at least 2 permanent pages on OrganicAuthority.com via the online TV segment and written blog.
• Personal endorsement from Green Living Expert.
• More valuable than a banner ad, for a limited time, advertisers who take advantage of this by February 28, 2010, your placement is permanent on OrganicAuthority.com, your reviews will not be taken down.
• Possible boost in your SEO and page rank (no guarantees are made).
• Video is higher value then text.

Web 2.0 Experience Gold Advertising Package

Studies show that it takes at least 7-12 times for a customer to see a product before they buy it. The Web 2.0 Experience Gold Advertising Package offers that opportunity.
The Gold package includes:

• Three (3) individual products included individually and separately (1 product per video) in three (3) 2-3 minute video blogs with Laura Klein & why she likes it and how it fits into an everyday green lifestyle. These videos are permanent on OrganicAuthority.com

• Inclusion in our test pilot program of distributing our videos to over 20+ targeted websites

** Links and features are permanent on OrganicAuthority.com. As OrganicAuthority.com's presence, page rankings and SEO improves, this could have a trickle down affect and help improve your websites SEO. However, no guarantees are made.

***For a limited time, those who take advantage of this offer before October 31, 2010, will be included in our test pilot program of distributing our videos to over 20+ targeted websites.

Advertiser Benefits:
Your company and products are exposed through multiple distribution channels to a targeted niche in healthy green living:

• Video
• Social Media
• Written Blog
• Newsletter
• Your products will be included on at least 3 permanent pages on OrganicAuthority.com via the online tv segments and written blog.
• Personal endorsement from Green Living Expert.
• More valuable than a banner ad, for a limited time, advertisers who take advantage of this by October 31, 2010, your placement is permanent on OrganicAuthority.com, your reviews will not be taken down.
• Possible boost in your SEO and page rank (no guarantees are made).
• Video is higher value then text.
• Your products are exposed over 13 times to a targeted niche, uping the potential for a prospect to buy your products and services.

Please note, all advertising rates must be confirmed through OrganicAuthority.com sales, as they are subject to change.

OrganicAuthority.com has final approval on all ad creative and content prior to going live.

We reserve the right to refuse advertising for any reason.

We are not responsible for error in ad files created by advertiser.

OrganicAuthority.com does not guarantee any given level of circulation, distribution, reach or readership for an advertisement.

TRADITIONAL ADVERTISING OPPORTUNITIES

Dedicated E-mail Opportunity

Benefits: 100% share of voice; reach our highly engaged customer list of 5,000 (and growing daily!) In up to 500 words, you have the opportunity to engage our readers by sharing your story and value proposition. We limit the number of dedicated emails to one per week.
Specs: up to 500 words and 3 images
Cost: $500 for each mailing

Newsletter Sponsorship - Banners

Benefit: high visibility graphic placement in our weekly newsletter of 5,000 loyal readers.

Leaderboard (728x90):
Description: positioned above our editorial content, the leaderboard is the most prominent placement in the newsletter.
Specs: a .gif or .jpeg file of 50K or less

Skyscraper (160x600):
Description: positioned alongside our editorial content, the skyscraper banner draws readers in as they become engaged in reading the newsletter.
Specs: a .gif or .jpeg file of 50K or less

Footer (728x90):
Description: positioned below editorial content, the footer is an affordable option for first-time advertisers. We recommend combining it with the leaderboard and/or skyscraper for strongest visual impact.
Specs: a .gif or .jpeg file of 50K or less

Newsletter Bundles: Maximize your exposure and save money by combining multiple newsletter placements into a package.

Website Sponsorship - Banners

Benefit: prominent graphic placement throughout our site. Engage our readers as they peruse our exclusive articles, recipes, and blog entries.
Banner Sizes:
Leaderboard (728x90)
Skyscraper (160x600)
Medium Rectangle (300x250)
Specs: a .gif or .jpeg file of 50K or less

Sponsored Article - Advertorial

Do you have an article to contribute to our website?
Articles written in "advertorial" format can be a very compelling way to tell your - or your product's - story. Integrated into one of our Content Categories,* your article will appear alongside our editorial content for up to 30 days. Include your bio, photo, product images and a link back to your website for full impact.
Specs:
Up to 500 words
Up to 3 images
1 link to your website

*We are currently accepting sponsored articles for placement in the following categories categories: Organic Food/Recipes, Organic Living, Parenting, Organic Gardening, and Health.

Traditional Advertising Bundles

Maximize you ad's impact and your savings by combining various placements on our website and newsletter into a package.

Sample Packages:

Custom Packages:

We are happy to design custom packages advertising packages, based on your creative assets and business requirements. Please contact to discuss your advertising needs.

Does your advertising team have a brilliant creative idea that you've been dying to implement? We are willing to work with you to make your ideas come alive. Please tell us what you want, we are willing to work with you! 

ADVERTISING TERMS

Creative Fee
Creative assistance is available as needed. Should you need assistance, or should your creative not comply with our specifications and require edits, a Creative Fee will apply.

Payment Terms
We require prepayment for one-time sponsorships, minimum website banner buys, custom packages, CPM banner buys and/or monthly campaigns.

Reporting
Weekly reporting available for website sponsorships.

Contact
For advertising inquiries, please contact Advertising@OrganicAuthority.com

Other
All advertising rates must be confirmed through OrganicAuthority.com sales, as they are subject to change.

OrganicAuthority.com has final approval on all ad creative and content prior to going live.

We reserve the right to refuse advertising for any reason.

We are not responsible for error in ad files created by advertiser.

OrganicAuthority.com does not guarantee any given level of circulation, distribution, reach or readership for an advertisement.