ABOUT ORGANIC AUTHORITY
Who Are We?
OrganicAuthority.com is your trusted friend and the web‘s leading resource for all things organic and conscious living. Our world class editorial demonstrates our strong ability to communicate and engage our audience on the issues they care about most. Covering everyday topics from the food our readers eat, to the products they bring home, the cars they drive, to the light bulb they screw in, how much energy their saving on monthly bills, and social change. OrganicAuthority has all the tips and expert advice for delicious living good.
OrganicAuthority launched in 2005 by Laura and John Klein. After completing a professional culinary degree on nights and weekends while working in the entertainment industry, Laura knew she had to share her new found, eco-conscious passion and be the change she desired to see. Her mission: Inspire change through better living, and empower women and individuals to do the same.
The OrganicAuthority brand is a clear thought leader in the eco-conscious and healthy living niche. According to Klout.com our readers and followers rely on us, not only to share the relevant news, but to give our opinion on the issues. People look to us to help them understand the day’s developments. We understand what’s important and what our audience values.
Who Are OrganicAuthority Readers?
Intelligent and affluent. OrganicAuthority attracts a highly desirable audience of “green” and “eco-conscious” readers:
- Female: 65%
- 93% are between the ages of 18-50+
- Caucasian: 84%
- Affluent: 60-100k+ Hhi
- College Degree: 47%
- Grad. Sch.:18%
- Married: 61%
- 90% are willing to pay more for products that are environmentally friendly, organic, support social change.
Source: Quantcast.com (April 2011), OrganicAuthority.com user survey (2010)
ORGANICAUTHORITY TRAFFIC AND STATS*
200,000+ unique visitors
500,000+ page views:
19 minutes average time on site:
6,000 Newsletter subscribers
15,600+ Facebook fans
16,000+ Twitter Followers
OrganicAuthority is truly an Authority:
OrganicAuthority articles are actively bookmarked and referenced in top online and offline publications. Laura has also been featured as a food and healthy living expert in the same publications:
Oprah.com, The Oprah Magazine, AOL’s TheHuffingtonPost.com, Alecia Keys Facebook fan page, Women’s World, Rodale.com, Discovery’s Planet Green and Treehugger, EcoSalon.com, Care2.com, MNN.com, Dog Fancy Magazine and more.
ADVERTISING AND SPONSORSHIP OPPORTUNITIES include sponsored editorial and video content, text links, banners, sponsored Facebook posts, Tweets and special promotions like giveaways, and a sponsored tab.
On site available sizes: Leaderboard (728×90), Skyscraper (160×600), Medium Rectangle (300×250). Minimum buy required.
Newsletter banners available.
Skins available: On site, Facebook and Twitter.
Promotional Tweets and Facebook wall posts available.
Integrated option: support banners, advertorials with viral distribution to OrganicAuthority’s Facebook fans and Twitter followers.
Giveaway a hot product through our Facebook, Twitter and newsletter channels. Includes 250-400 word promotional advertorial.
Ads that are pornographic, or political will not be considered. Any ad that the OrganicAuthority team deems to be false, misleading or not as attractive as the site or associated media will be declined. OrganicAuthority.com has final approval on all ad creative and content prior to going live. We reserve the right to refuse advertising for any reason.
AD RATES AND TERMS
Ad rates vary according to volume, placement and type of campaign. Please contact publisher at Advertising at OrganicAuthority dot com for more information and rate card.
Banner pricing is based on CPMs. Discounts up to 20% are available for long term and or high volume media campaigns.
Campaign reporting is available.
Our brand partners are important to us. We love working with our partners to create a unique and creative advertising approach that’s right for you and your goals.