Ninety-three percent of cotton grown in the U.S. is genetically modified, according to the California Department of Food and Agriculture, but that isn't stopping the market demand for organic cotton.

A comprehensive study published in the January 2012 issue of the Journal of Applied Technology shows more evidence of a correlation between parabens and incidences of breast cancer.

Incense lovers, you're on notice: Frankincense trees are facing serious threats according to a new study published in the Journal of Applied Ecology.

New research coming out of London's Kingston University and published in a recent issue of the Journal of Inflammation points to a number of health benefits in using folkloric remedies including witch hazel, rose and white tea.

On June 16th, The Center for Environmental Health filed a lawsuit against more than 30 personal care companies citing their labels are improperly using the word "organic" to promote their products.

In a recent project of extensive brand research conducted by Cohn & Wolfe, Landor Associates, Penn Schoen Berland and Esty Environmental Partners, the most trusted credible "green" brand for American consumers was found to be the manufacturer of environmentally-friendly household cleaning products and recycled paper goods, Seventh Generation.

Earth Day may be over, but there's a lasting celebration for the green movement: Whole Foods Market, the leading natural food chain, announced the launch of its Eco-Scale program.

Go Green Expo makes its third appearance in Los Angeles this weekend at the LA Convention Center with hundreds of vendors and dozens of speakers, films and performances for the whole family.

Whole Foods Market is working toward redefining organic, at least when it comes to personal and beauty care items. As of June 1^st, the natural retail giant says all organic personal care products sold in their U.S. stores will be certified organic.

The Clorox Co. has become the first mainstream company to disclose all ingredients in all of their products, including dyes, preservatives and a master list of fragrance ingredients.