SIGGI’m sure a lot of you have one of those metal water bottles. They’re like canteens for hippie commandos. I have one too.

Most people buy them not because they’re trendy, but because they’re supposed to be toxin free, unlike typical plastic bottles.

Turns out, SIGG brand canteens have BPA in their inner liners. So the CEO of SIGG says he’s sorry.

It is a big screw up, but being contrite and admitting your mistake is an endearing move. CEO of SIGG Switzerland Steve Wasik said:

“I have learned much over the past two weeks. I learned that many of you purchased Sigg bottles – not just because they were free from leaching and safe – but because you believed that Siggs contained no BPA.

“I learned that, although Sigg never marketed the former liner as ‘BPA Free’ we should have done a better job of both clearly communicating about our liner as well as policing others who may have misunderstood the Sigg message.”

Truth be told, and not to let SIGG off the hook, he does make a point. If they never said their products are BPA-free and people just assumed they were. It is an example of consumer stupidity.

But these are challenges businesses face—i.e. people can be dumb-dumbs—so you have to do research and stops problem before something like this happens.

Via Food Production Daily and The Huffington Post.

Image credit: SIGG.