With a new Superman movie in theaters, Phil Black knew he could count on the Man of Steel to help him accomplish his mission: to get sedentary kids moving.
“Superman’s greatest enemy is no longer Lex Luthor. It’s childhood obesity,” says the former Navy SEAL officer and certified personal trainer.
As the founder of FitDeck, Inc., a company that produces exercise products for all ages, Black is committed to inspiring children to “get off the couch, away from the computer, and start exercising again,” he says. And who better than the world’s most famous superhero to help him achieve his objective?
The new Superman FitDeck is a colorfully packaged card deck that includes 50 exercise, four instructional and two stretching flashcards, accompanied by a games and activities workbook (pictured above). Each flashcard features illustrations and instructions describing a different exercise. It’s a novel product, targeted toward children ages 4 to 16. After all, what kid wouldn’t want to work out with the big guy sporting the “S” on his chest?