EU Animal Testing Ban Influences Celebrity Action in the U.S.


After the monumental resolution passed by the EU banning the sale of any cosmetic products that have been tested on animals, a campaign initiated by the Humane Society of the United States and Humane Society International has garnered major celebrity support.

The EU ban affects all cosmetic products from makeup and skincare to shampoo, deodorant and soaps.

The campaign launched during the HSUS Be Cruelty-Free Week (March 11) in celebration of the EU announcement and to date, celebrity support includes from  Ke$ha, Colbie Caillat, Michael Vartan, Daniella Alonso, Francia Raisa, Torrey DeVitto, Fiona Gubelmann and Joanna Krupa along with long-time animal supporters Sir Paul McCartney, Ricky Gervais and Chrissie Hynde.

“The Humane Society of the United States is proud to have such prestigious names lending their support to our Be Cruelty-Free campaign,” said Pascaline Clerc, senior director of Animal Research Issues in a statement. “We hope their endorsement will influence the public to shop cruelty-free and increase support for ending the outdated and ineffective practice of cosmetic animal testing.”

Music legend Sir Paul McCartney noted: “If every cosmetic tested on rabbits or mice had a photo on the packaging showing these animals with weeping swollen eyes and inflamed skin, I believe everyone would leave cruelty on the shelf.” Fellow Brit Ricky Gervais added, “It’s shocking to think that behind the glamorous advertising and glossy packaging, there can lurk the ugly truth of chemicals forced down an animal’s throat.”

Consumers are urged to sign the Be Cruelty-Free pledge to show their support for a global end to cosmetic animal testing.

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Jill Ettinger

Jill Ettinger is a Los Angeles-based journalist and editor focused on the global food system and how it intersects with our cultural traditions, diet preferences, health, and politics. She is the senior editor for sister websites and, and works as a research associate and editor with the Cornucopia Institute, the organic industry watchdog group. Jill has been featured in The Huffington Post, MTV, Reality Sandwich, and Eat Drink Better.