At Organic Authority, we’re proud to join a host of supermarkets and manufacturers in supporting the Second Annual Go Organic! for Earth Day campaign—the largest educational effort to promote organic products in history.

Throughout April, more than 3,500 grocery stores and 50 organic product manufacturers are joining forces to promote this national campaign, designed to encourage people to learn about and try organic products. The event is held in conjunction with Earth Day (April 22) and is intended to draw attention  to the ways organic products support a healthy environment and build on Americans’ growing interest in organically produced products. Go Organic! for Earth Day is a project of the Organic Trade Association (OTA), Earth Day Network and MusicMatters.

“Organic foods can now be found in most grocery stores, and many people would like to try them,” says OTA Executive Director Caren Wilcox. “Looking for the Go Organic! for Earth Day campaign logo in supermarkets is one fun way to get familiar with organic products—and a simple way to take care of yourself and the planet.”

“Most Americans would like to buy products that are grown without pesticides and made without artificial colors and flavors,” adds MusicMatters President Michael Martin. “By choosing organic products, consumers get these benefits and more. The Go Organic! campaign provides a simple way to experience the benefits of choosing organic products.”

The campaign includes money-saving coupons, available free through participating retailers or by calling 1-866-I-GO-ORGA(NIC). Supermarkets will also host organic food demonstrations and offer product samples.

More “Go Organic! for Earth Day” coverage will be featured in our blog this week. Please refer your friends and family for daily updates.