Frito-Lay Says They Make Local Food

fldorThe term “locavore” is catchy. Its sounds like a person who only eats crazy people, i.e. loco-vore, but its not.

A locavore is someone who only eats food within a certain radius of their home, sometimes narrowed down to state or a certain number of miles.

Now, when you think local food, I doubt potato chips ring any bells, but nevertheless Frito-Lay is all set to sell their snacks as locally grown.

Frito-Lay will soon be running a series of commercials featuring farmers from five different states saying they grow potatoes that Frito-Lay turns into local chips. The farmers are from California, Texas, Florida, Maine and Michigan.

So, I guess if you live in the other 45 states it’s not so local after all. Besides, there’s more to potato chips than just potatoes. What about the salt, oil, and artificial flavorings?

Listen, I’m no cynic, but this seems like a clear cut example of greenwashing to me.

Via Red Green and Blue.

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  • Beauty and Health  June 24, 2009 at 5:33 pm

    My first comment here and I’m going to keep it short & sweet as I have a lot more reading to do ! Thanks for the great blog, I know I appreciate the time and effort it takes to keep these sites current !

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