You may recognize Nicolette Hahn Niman’s last name.

Her husband, Bill, founded Niman Ranch years before they met, and it has become a leading supplier of natural, humanely raised beef, pork, lamb, and specialty products like bacon and hot dogs.

Mrs. Niman served for six years as an environmental attorney for Waterkeeper Alliance, the grassroots advocacy group chaired by Robert F. Kennedy Jr. He asked her to take the reins of the organization’s hog campaign, which investigated inhumane treatment of animals at factory farms and the environmental pollutants these operations dump into our land, water and air.

In her new book, Righteous Porkchop, Niman compares the humane and inhumane practices she has witnessed at farms. She clearly demonstrates that sustainable meat can be produced cost-effectively and ethically.

The book delves beyond Big Pork, examining the importance of choosing sustainable seafood, beef, poultry, dairy and eggs.

“Many people assume industrial farming is the only realistic option for producing food these days,” Niman writes. “They are resigned to it as a necessary evil…But the inevitability of industrial animal production is a myth. It’s not inherently more economically efficient than traditional farming, and nothing is unavoidable about it.”