If eating organic carrots while everyone else around you is gorging themselves on Cheetos ever makes you feel incredibly lonely, there may be hope. OrganicMatch.com is a brand new dating service for “certified organic people” who love the organic lifestyle and want to meet someone with similar values (we’re guessing the most common first-date meeting spot is somewhere inside a Whole Foods Market?).
Online dating services specialize in defining compatibility traits – from hobbies and interests to career and family planning goals. They’ll even match you with someone who loves Thai food as much as you do, but never before has a service specialized in pairing singles that follow an organic lifestyle.
But it makes sense. Despite lingering post-recession financial stress for many Americans, sales of higher-priced organic products tipped the $30 billion mark last year with a growth of more than 9 percent over 2010, and organic food sales now make up 4.2 percent of all food sales in the U.S., up from just 4 percent in 2010.
A similarly themed dating website out of Sweden called Restdejting launched last year and matched singles based on what leftovers lurk in their refrigerators. Not only does it pair folks with similar food preferences, but it also helps to eliminate food waste, a growing problem around the globe.
While OrganicMatch.com doesn’t appear to offer its subscribers the opportunity to reduce waste like Restdejting does, if successful in pairing organic-minded singles, it does have the potential for organic couples to bring more organic foodies onto the planet, which is probably a good thing considering the damaging effects of conventional farming both for the planet and our health.
Keep in touch with Jill on Twitter @jillettinger
Image: Tela Chhe