Produce for Kids and PBS KIDS have joined forces to launch an in-store and online initiative to promote healthy eating and smart food choices for children. The emphasis: the numerous benefits of eating fruits and vegetables. (At OrganicAuthority.com, we’d like to emphasize organic choices.)

The campaign started early this month, with a supermarket-based educational effort encouraging children to “Eat Smart for a Great Start,” supplemented with resources and activities on PBS KIDS and PBS Parents.

Featuring Hooper, the animated guinea pig from the PBS KIDS preschool destination, participating grocery stores are bringing the fall campaign to life in produce sections, with colorful brochures and displays that encourage kids to take their own personal steps toward living healthier lifestyles.

To further support these efforts, PBS KIDS has created a healthy-eating page that includes relevant games, fitness challenges and activities. PBS Parents features an extensive area with activities and information on how parents can help their children build healthful eating habits. Parent Helpers, for example, provide creative ways to encourage kids to eat healthy foods—and make eating  healthy foods fun. Articles on picky eaters are also available.

“With the continued decline in children’s health, PBS wants to help families address the challenges that kids face in making smart food choices and be a part of a healthy, lifelong solution,” says Andrea Downing, vice president of home entertainment and partnerships.

The Produce for Kids website provides a portal to the PBS KIDS and PBS Parents sites. It will also feature an online sweepstakes drawing for kids and parents to “Give One, Get One.” Kids can enter their names in a grand-prize drawing (Get One), and a donation of the same amount will be made to their local PBS station (Give One).