U.K. Organic Market Needs Cohesive Message

BROCThe organic system in the United Kingdom was worth roughly $5.2 billion in 2008. A nice number, but officials want to fix one teeny-tiny problem.

Apparently, British organics lack one unified message—very unlike the orderly and proper Brits—organic farmers and grows want to develop a joint, essential message to share with consumers.

The heart of the initiative is to inform that organic products are free-range, local, pesticide-free, fair trade, seasonal and natural. They want no confusion.

A spokesperson said, “To cut through the confusion the organic movement needs to demonstrate more forcefully than ever that organic principles encompass all these single issues and deliver a set of interlocking benefits that can and will still motivate consumers.”

Officials hope a new cohesive approach will help grow the organic market by 15% each year. To hammer out the plans a conference will be held in October.

Via Food Navigator.

Gerald "Gerry" Pugliese

Gerry is your typical yoga practicing, no pizza or meat eating Italian guy from New Jersey. Seriously, his family still isn't speaking to him. Professionally, Gerrys been Dr. Joel Fuhrman, MD's blogger since 2005.