SUPERMAGo to the store and buy something. Odds are it’s in a box and individually packaged, then it gets bagged in plastic. A lot of waste for just one box of cookies!

Luckily, more and more people are using those reusable shopping bags, but according to a new survey, in the U.K. excess packaging at the supermarket is a still a major problem.

Roughly 94% of respondents said they thought there was too much packaging and one-third of people to refused to buy a product because of all the packaging.

The study compared 27 everyday items, like bacon and ice cream, from six major supermarkets in the United Kingdom. The average weight of packaging—plastic or carton—came out to 392 grams, or 13.8 ounces.

Now, I’m not sure what those numbers mean, but the point the report makes is even though many U.K. supermarkets have attempted to reduce packaging and incorporate more recycled materials, experts say they can do more.

It’s simple. Improving packaging lowers cost to the consumer and helps the environment.

Via Food Navigator.