October 3rd, 2012 - Jill Ettinger
To protect consumers from companies that use misleading environmental marketing claims on products or services—a practice that’s commonly referred to as “greenwashing”—the Federal Trade Commission has just released revisions to the agency’s green guides for the first time since 1998.
Read More:Greenwashers Beware: FTC Updates Guides for Eco Marketing Claims
April 23rd, 2011 - Jill Ettinger
Earth Day may be over, but there’s a lasting celebration for the green movement: Whole Foods Market, the leading natural food chain, announced the launch of its Eco-Scale program.
Read More:Whole Foods Launches Household Product Rating System
December 18th, 2008 - Gerald "Gerry" Pugliese
Most people know Jay Leno from the Tonight Show or his standup career in the 1980s. But he’s also a gear-head.
He likes cars. And in our new eco-conscious society, driving hotrods and gas-guzzlers isn’t going to win many hearts and minds.
That’s why Leno’s different. Somewhere in Southern California is Jay’s Big Dog Garage and it’s outfitted with a lot of eco-innovations:
- 54-kilowatt solar panel system
- 10-kilowatt vertical axis wind turbine
- Parts-washer that uses microbes to consume grease and oil
- Industrial canister exchange system, replaces aerosol cans for break cleansers
- Natural all-purpose cleaners
- 90% efficient hot water heater.
He’s also got a bunch of cool cars, like a GM biodiesel super-car powered by a Honeywell LT-101 turbine engine. For more, check out Jay Leno’s Garage.
Via The Los Angeles Times.
Read More:Jay Leno’s Green Garage