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Greenwashers Beware: FTC Updates Guides for Eco Marketing Claims

Jill Ettinger — Wed, 03 Oct 2012 12:31:28 +0000

To protect consumers from companies that use misleading environmental marketing claims on products or services—a practice that's commonly referred to as "greenwashing"—the Federal Trade Commission has just released revisions to the agency's green guides for the first time since 1998.

Whole Foods Launches Household Product Rating System

Jill Ettinger — Sat, 23 Apr 2011 07:00:32 +0000

Earth Day may be over, but there's a lasting celebration for the green movement: Whole Foods Market, the leading natural food chain, announced the launch of its Eco-Scale program.

Jay Leno’s Green Garage

Gerald "Gerry" Pugliese — Thu, 18 Dec 2008 11:30:53 +0000

Most people know Jay Leno from the Tonight Show or his standup career in the 1980s. But he’s also a gear-head. He likes cars. And in our new eco-conscious society, driving hotrods and gas-guzzlers isn’t going to win many hearts and minds. That’s why Leno’s different. Somewhere in Southern California is Jay’s Big Dog Garage and it’s outfitted with a lot of eco-innovations:

54-kilowatt solar panel system

10-kilowatt vertical axis wind turbine

Parts-washer that uses microbes to consume grease and oil

Industrial canister exchange system, replaces aerosol cans for break cleansers

Natural all-purpose cleaners

90% efficient hot water heater.

He’s also got a bunch of cool cars, like a GM biodiesel super-car powered by a Honeywell LT-101 turbine engine. For more, check out Jay Leno's Garage. Via The Los Angeles Times.