OrganicAuthority.com - Organic Blog » greenwash http://www.organicauthority.com/blog Organic Authority - organic food, organic living, green living, organic thoughts. Sat, 18 May 2013 08:29:23 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 Greenwashers Beware: FTC Updates Guides for Eco Marketing Claims http://www.organicauthority.com/blog/organic/greenwashers-beware-ftc-updates-guides-for-eco-marketing-claims/ http://www.organicauthority.com/blog/organic/greenwashers-beware-ftc-updates-guides-for-eco-marketing-claims/#comments Wed, 03 Oct 2012 12:31:28 +0000 Jill Ettinger http://www.organicauthority.com/blog/?p=11273 Greenwashing

To protect consumers from companies that use misleading environmental marketing claims on products or services—a practice that's commonly referred to as "greenwashing"—the Federal Trade Commission has just released revisions to the agency's green guides for the first time since 1998.

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