April 7th, 2012 - Jill Ettinger
Looking to pull itself out of its number three ranking behind fast food chains McDonald’s and Wendy’s, Burger King has launched its biggest menu expansion in nearly 60 years. And it’s pulling in major promotional help from celebrities including soccer star David Beckham, late-night host Jay Leno, actress Salma Hayek, musician Mary J. Blige, actress Sofia Vergara and Aerosmith front-man/American Idol judge, Steven Tyler.
Read More:Burger King’s ‘Healthy’ Menu Expansion Might Also Stretch Your Waistline
August 23rd, 2011 - Jill Ettinger
The V for Vendetta-esque scary-smile masked king that’s come to represent fast food chain Burger King has officially retired, according to a statement issued by the company last week. The decision comes in an effort to put more focus on a new line of healthier items leading the fall menu lineup.
Read More:The King Is Dead: Burger King Trades in Royalty for A Healthier Image