Jamie Oliver Reaches Out to Struggling Teens

April 2nd, 2010 - Barbara Feiner

I’m pleased to report that Jamie Oliver’s Food Revolution has found a fan base. 

Friday night, when Oliver’s six-episode series airs, is generally home to low-viewership programs (“where good shows go to die,”  in Hollywood speak). But the second episode of Food Revolution, which last week aired opposite NCAA men’s college basketball, pulled in a respectable 7.51 million viewers. 

In tonight’s episode (9 p.m. ET/PT), Oliver continues to convince Huntington, WV, residents to offer fresh food in schools, despite opposition from the elementary school’s head cook.  

Rhonda McCoy, school food services director, ultimately gives Oliver the green light to cook for the town’s high school, where he discovers a secret weapon: a group of motivated teenagers who understand the need for dietary changes. You’ll meet: 

  • Brittany, whose lifelong weight problem has caused irreversible liver damage and shortened her life expectancy
  • Marisa, whose father died prematurely as a result of obesity
  • Robert (see photo), a football player who struggles with his weight
  • Brian, whose family is plagued by obesity
  • Emily, who dreams of attending culinary school 

Oliver asks these teens to prepare a surprise gourmet meal for their state senator, local legislators and community leaders so he can raise the funding needed to teach school staff how to cook fresh food. 

Our advice: Tune in or set the TiVo/DVR.

For Your Organic Bookshelf 

Photo: Holly Farrell/ABC

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Jamie Oliver’s Food Revolution

March 18th, 2010 - Barbara Feiner

British celebrity chef and bestselling author Jamie Oliver will host a new ABC series, Jamie Oliver’s Food Revolution, with a sneak preview airing 10:01 p.m. Sunday (ET). 

“The time is right for people to rediscover the sense of pride, satisfaction and fun you can get from cooking for the people you love,” says Oliver, author of numerous cookbooks, including Jamie’s Dinners: The Essential Family Cookbook and Jamie’s Food Revolution: Rediscover How to Cook Simple, Delicious, Affordable Meals

“I want to prove that turning around the epidemic of obesity and bad health doesn’t have to be boring or dull in the slightest,” he adds. 

The six-episode show is loosely based on Oliver’s U.K. series Jamie’s Ministry of Food and Jamie’s School Dinners. The first episode will repeat 8 p.m. Friday, March 26, followed by the second episode in its regular time period (9 p.m. Fridays). 

In the first episode, Oliver heads to Huntington, WV—which has been called the unhealthiest city in America—to launch a new cooking initiative that aims to take the city off that list. Nearly half of Huntington’s adults are considered obese, and the incidence of heart disease and diabetes leads the nation. 

In the second episode, Oliver attempts to transform Huntington’s school lunch program.

Photo: Holly Farrell/ABC

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