Kashi Cereal Pledges to Be Non-GMO by 2015 After Consumer Backlash

In October 2011, The Cornucopia Institute, an organic and agriculture policy group, released a comprehensive report titled “Cereal Crimes: How ‘Natural’ Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle.” The report claimed that major cereal brands including Whole Foods private label and Kashi—one of the top-selling breakfast cereal manufacturers—were selling products that tested positive for genetically modified organisms in products labeled “all natural.”