“Liquid chicken nuggets. Who’s hungry for @McDonalds? ” That’s a tweet released by the animal rights group PETA (People for the Ethical Treatment of Animals) directing anyone following the McDonald’s #McDStories hashtag short-lived campaign that went live last week to learn more about the chain’s ingredients, and just one of the many examples of how McDonald’s recent Twitter marketing campaign backfired on the fast food giant.
Read More:McDonald’s Twitter Campaign: Fans Not Loving It
