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Got Zits? PETA Hits Dairy Industry in the Face with New Campaign

Jill Ettinger — Sat, 13 Apr 2013 08:46:54 +0000

You were probably expecting a naked woman. But animal rights group, PETA (People for the Ethical Treatment of Animals), has resorted to another shock factor in the name of helping animals: They're hoping to gross you out. More accurately, gross out your teenager. The group has launched an anti-dairy campaign called "Got Zits?'

The EU Permanently Bans Cruel Animal Testing Practices for All Cosmetics

Jill Ettinger — Mon, 04 Feb 2013 09:39:57 +0000

Animal rights activists are celebrating an historic victory this week for countless animals as the European Union has announced its intent to ban the sale of all cosmetic products tested on animals effective March 2013.

2012: The Year of the First Test Tube Hamburger (If You Have $330,000, That Is)

Jill Ettinger — Wed, 22 Feb 2012 08:00:48 +0000

Laboratory grown meat has been in the works for several years inciting both harsh criticism and applause for its sci-fi futuresque strangeness. And now, the first actual edible in-vitro burger is going to be eaten, and fetching an impressive selling price of $330,000.

McDonald’s Twitter Campaign: Fans Not Loving It

Jill Ettinger — Tue, 24 Jan 2012 08:00:39 +0000

"Liquid chicken nuggets. Who's hungry for @McDonalds? " That's a tweet released by the animal rights group PETA (People for the Ethical Treatment of Animals) directing anyone following the McDonald's #McDStories hashtag short-lived campaign that went live last week to learn more about the chain's ingredients, and just one of the many examples of how McDonald's recent Twitter marketing campaign backfired on the fast food giant.

Do You Want Tears with That? McDonald’s Launches 100% Ground Veal Burger

Jill Ettinger — Wed, 12 Oct 2011 07:00:37 +0000

After earning praise from animal rights advocates in the U.S. for a commitment earlier this year to begin buying cage-free eggs, McDonald's has turned heads in the other direction with the news of its newest sandwich: A veal burger.

Chicken Cages to Double in Size According to Proposed New Regulation

Jill Ettinger — Wed, 13 Jul 2011 07:00:04 +0000

Good news came for egg-laying chickens last week as animal welfare groups and egg farmers announced an alliance in pursuing a federal law aimed at requiring larger cages and enrichment for the nation's egg layers.

Test Tube T-Bones: Growing Meat Without A Face

Jill Ettinger — Sun, 29 May 2011 12:00:03 +0000

It's been 3 years since PETA (People for the Ethical Treatment of Animals) made headlines with one of its most controversial campaigns: the animal protection organization offered $1 million to the scientist(s) that could create lab-grown meat by June 30, 2012.

McDonald’s To Buy 1 Million Cage-Free Eggs Per Month

Jill Ettinger — Tue, 24 May 2011 07:00:30 +0000

In a recent announcement to its shareholders, McDonald's revealed plans to begin purchasing 1 million cage-free eggs every month.

McDonald’s Newest Menu Item? ‘Sustainabiliy Commitment’

Jill Ettinger — Wed, 23 Mar 2011 18:22:13 +0000

McDonald's, the world's largest hamburger fast food chain serving more than 58 million customers daily, has recently announced its "Sustainable Land Management Commitment," an effort they claim is designed to help them work more closely with suppliers to source the most sustainable options, whether agricultural raw materials or packaging.