It was one of the more memorable scenes in the award-winning 2009 documentary, Food Inc. Carole Morison, a contracted chicken farmer working with Perdue for more than 23 years, gave viewers a glimpse of the horrors of factory farming: birds crippled by their unnatural weight, piles of dead birds, the overwhelming stench of ammonia burning her eyes and throat. Perdue dropped its contract with Morison in 2008, but now the farm is thriving with chickens being raised sustainably.