Thousands of outraged consumers took to Facebook to share their concern over genetically modified organisms found in General Mills' popular Cheerios brand of cereal over the last week.

The battle to get genetically modified foods labeled is not going away, even despite Proposition 37's failure in California earlier this month. Focus is now routing back to federal regulations with the Just Label It campaign urging the FDA to take action. The latest support for the campaign comes via an all-star cast of celebs and musicians making the case in a recent Just Label It video.

Californians fretting over the failure of Proposition 37 in the election earlier this month may soon be seeing foods that contain GMOs labeled as such anyway.

California officials have announced that Proposition 37, which would have required the labeling of GMO ingredients on all foods, has been defeated 53–47 percent.

In the last stretch of the race to pass Proposition 37, which would require labeling of foods containing genetically modified organisms in California, several big new players have stepped up to endorse and financially support the effort to pass the measure.

With the 2012 election less than two weeks away, many California voters are focusing their attention on Proposition 37, which if passes, will require mandatory labeling on foods sold in the state that contain genetically modified organisms.

Dean Foods, parent company of Horizon organic milk, Silk, and WhiteWave foods has invested more than $250,000 in the fight against Prop 37—the California ballot measure that would require labeling of GMO foods—and the Cornucopia Institute is calling them out.

Los Angeles City Council members unanimously voted yesterday to approve a resolution that officially supports Proposition 37—the November ballot initiative that would require the labeling of foods containing genetically modified ingredients sold within the state.

A controversial television ad in opposition to Proposition 37, the bill that could make California the first U.S. state to require labeling of foods containing genetically modified ingredients, was pulled earlier this week.

A recent L.A. Times poll suggests California's Proposition 37, which would make it the first state to require mandatory labeling on foods containing genetically modified ingredients, is likely to pass by more than a 2-to-1 margin this coming November.