Whole Foods ‘Whole Paycheck’ Myth Debunked?

February 23rd, 2011 - Jill Ettinger

Whole Foods not as expensive as you may think/></p>
<p>Whole Foods has long been labeled with the moniker “Whole Paycheck” for its remarkable ability to convert customers’ hard-earned money into grocery bags full of their products.  But that’s not necessarily so, says Boston Globe writer, Rob Anderson. According to Anderson, who conducted a 5-store comparison, the retailer came out as cheap as other supermarkets and even less expensive on some items.</p>
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