At this year's Boston Seafood Show, which opened on March 20th, worldwide organic farming advocate Naturland is urging the fishing industry to consider more eco-friendly fishing techniques.

Hans Hohenester, chairman of the Naturland board of directors, says current fishing practices are unnatural, unsustainable, and contaminate waters with harmful chemicals and antibiotics.

That's why Naturland has impressive standards and strict procedures for ensuring organic and sustainable production.