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FDA Says Facebook ‘Likes’ Equals Illegal Medical Advice and Health Claims

Jill Ettinger — Sun, 07 Apr 2013 08:57:05 +0000

The FDA has sent warning letters to several supplement makers about health claims the companies have been making on social media platforms including Facebook and Twitter, reports NutraIngredients-USA.com.

Tweet It and Eat It? Twitter Founders Investing in Vegan Mock Meats

Jill Ettinger — Sat, 16 Jun 2012 07:00:01 +0000

Twitter co-founders Biz Stone and Evan Williams have created quite a buzz by announcing recently that they've moved a bit of their focus offline—and potentially into your digestive system—by investing in a vegan mock meat start-up company called Beyond Meat.

McDonald’s Twitter Campaign: Fans Not Loving It

Jill Ettinger — Tue, 24 Jan 2012 08:00:39 +0000

"Liquid chicken nuggets. Who's hungry for @McDonalds? " That's a tweet released by the animal rights group PETA (People for the Ethical Treatment of Animals) directing anyone following the McDonald's #McDStories hashtag short-lived campaign that went live last week to learn more about the chain's ingredients, and just one of the many examples of how McDonald's recent Twitter marketing campaign backfired on the fast food giant.