That’s the World Wildlife Fund is proposing a new initiative. Label red meat and dairy products advising people to consume no more than three portions a week, to help cut their carbon footprint.

Advocates of the plan would also like to see less meat used in ready-made meals.

Now, the WWF is not telling people to dump meat all together, but rather, they’re encouraging people to eat less for the sake of the environment.

But still, the idea brought the crazies out of the woodwork. Officials at Dairy UK said the WWF wants to take one of the most popular foods off stores shelves. Meanwhile, the WWF said nothing of the sort.

And the British Meat Processors Association argued all food production has a carbon footprint and it’s not fair to single any one out. However, it’s widely known that raising livestock emits WAY more greenhouse gas than vegetable farming.

Now, this highlights the issue. What’s more important, profits or the health of our planet? It should be a no-brainer.

Via Food Navigator.