Having broken box-office records with Avatar, director James Cameron and Twentieth Century Fox Home Entertainment have partnered with the Earth Day Network to create the Avatar Home Tree Initiative—an effort to plant 1 million native trees in 15 countries (the United States, Canada, the United Kingdom, Australia, France, Germany, Japan, Italy, Sweden, Belgium, the Netherlands, Spain, Brazil, Mexico and Haiti).

Each Avatar Blu-Ray and DVD has a unique code, which buyers can register here. Fans who do so can adopt one of the million trees and receive a virtual home tree that represents it. At press time, 227,713 trees have been adopted.

“We find ourselves facing the greatest challenge of our time: saving our natural world from ourselves,” Cameron says. “The time has come to stand up and be warriors for the Earth. Avatar takes place on a distant world, but it’s really about this miracle planet we have right here.”

 “Climate change is a worldwide problem, and we have a universal responsibility to protect the world’s natural resources from man’s exploitation,” adds Earth Day Network President Kathleen Rogers, who calls Cameron an “environmental steward.”

Love Avatar?

Check out these official interactive sites: 

  • Pandorama. Using a webcam, immerse yourself in the world of Pandora. Insert yourself into different movie locations, and interact with the elements. Snap postcards, and share them with friends.
  • Pandorapedia. Enter the official guide to the world of Pandora, with hundreds of online facts.
  • Immersive Trailer. With this interactive trailer, click on any part of the video to explore frame-by-frame and in-context “hot spots,” which offer meticulous information on characters and locations.