Having broken box-office records with Avatar, director James Cameron and Twentieth Century Fox Home Entertainment have partnered with the Earth Day Network to create the Avatar Home Tree Initiative—an effort to plant 1 million native trees in 15 countries (the United States, Canada, the United Kingdom, Australia, France, Germany, Japan, Italy, Sweden, Belgium, the Netherlands, Spain, Brazil, Mexico and Haiti).
Each Avatar Blu-Ray and DVD has a unique code, which buyers can register here. Fans who do so can adopt one of the million trees and receive a virtual home tree that represents it. At press time, 227,713 trees have been adopted.
“We find ourselves facing the greatest challenge of our time: saving our natural world from ourselves,” Cameron says. “The time has come to stand up and be warriors for the Earth. Avatar takes place on a distant world, but it’s really about this miracle planet we have right here.”
“Climate change is a worldwide problem, and we have a universal responsibility to protect the world’s natural resources from man’s exploitation,” adds Earth Day Network President Kathleen Rogers, who calls Cameron an “environmental steward.”
Check out these official interactive sites:
- Pandorama. Using a webcam, immerse yourself in the world of Pandora. Insert yourself into different movie locations, and interact with the elements. Snap postcards, and share them with friends.
- Pandorapedia. Enter the official guide to the world of Pandora, with hundreds of online facts.
- Immersive Trailer. With this interactive trailer, click on any part of the video to explore frame-by-frame and in-context “hot spots,” which offer meticulous information on characters and locations.