polarbearfloat

To help raise awareness about melting polar icecaps, Eden, a new British television channel, floated a 20-foot sculpture of a polar bear 7.5 miles up the river Thames, passing by the famous Tower Bridge and the Houses of Parliament; The Times Online reports.

Last month, I did my part to save the polar bears. With a small donation, I got a pair of polar bear reusable shopping bags. You can get yours at the World Wildlife Fund.

Via Earth First.