Nope, that’s not a bad acid trip. HSBC Bank commissioned Oglivy & Mather, an advertising agency in India, to help create interest in their global warming website. So, they painted an overhead view of New York City at the bottom of a local swimming pool in Mumbai.
It worked! The idea boosted web traffic by 300%, with many people pledging their support to fight climate change. It’s simple, but it makes a point. Global warming and rising sea-levels could threaten coastal cities, like New York which is an important world financial center.
Via inhabitat.
[...] swimming over new york city [...]