‘Diet’ Claim on Diet Sodas is ‘Deceptive, False and Misleading,’ Consumer Group Says

‘Diet’ Claim on Diet Sodas is ‘Deceptive, False and Misleading,’ Consumer Group Says

Are diet sodas really a diet product? While they may be void of calories, they’re not going to help you lose weight—at least, not according to consumer-advocacy group U.S. Right to Know, which is petitioning the Federal Trade Commission and the Food and Drug Administration to investigate the use of the word “diet” on products containing artificial sweeteners, because the group says, they aren’t weight loss products.

Use of the word “diet” on diet sodas is “deceptive, false and misleading” according to the group’s petitions, because it implies the products can help with weight loss. But, according to U.S. Right to Know, research proves the opposite: diet sodas can actually lead to weight gain, even in combination with a healthy diet.

“This looks like a classic case of false advertising,” Gary Ruskin, co-founder and executive director of U.S. Right to Know, told TIME magazine. The group says using the word “diet” on diet sodas actually violates federal laws against false advertising, branding and labeling of food products. “We’re doing this to make sure that people don’t get sicker from these products and gain weight when they want to be losing weight,” Ruskin says.

The research U.S. Right to Know points to shows artificial sweeteners in diet sodas can cause overeating by “decoupling the link between sweet taste and caloric consequences,” TIME reports. So while that diet soda may be a low- or zero-calorie beverage, you’re more likely to compensate for those missing calories and satisfy the sweet-tooth that drove you to drink an artificially sweetened beverage in the first place.

The American Beverage Association said in a statement that enough research exists to demonstrate diet beverages as “an effective tool as part of an overall weight management plan,” even despite research proving otherwise. “Numerous studies have repeatedly demonstrated the benefits of diet beverages—as well as low-calorie sweeteners, which are in thousands of foods and beverages—in helping to reduce calorie intake,” the ABA said. “Furthermore, low- and no-calorie sweeteners have repeatedly been deemed safe by decades of scientific research as well as regulatory agencies around the globe—including the U.S. Food and Drug Administration.”

But a growing number of studies have found a strong connection between the consumption of diet sodas and artificial sweeteners and an increased risk of serious health issues including metabolic syndrome and heart attacks, as well as weight gain and difficulty losing weight.

According to the FDA, aspartame, a common artificial sweetener in diet sodas, is the number one source of side-effect complaints to the agency, “with over 10,000 complaints filed and over 91 symptoms documented that are related to its consumption,” reports Mercola.com.

It’s also been linked to health issues as reported on the FDA’s website including tinnitus, vision problems, headaches, dizziness, depression, gastrointestinal issues, and more serious conditions including Parkinson’s disease, brain tumors, birth defects and Alzheimer’s disease.

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Jill Ettinger

Jill Ettinger is a Los Angeles-based journalist and editor focused on the global food system and how it intersects with our cultural traditions, diet preferences, health, and politics. She is the senior editor for sister websites OrganicAuthority.com and EcoSalon.com, and works as a research associate and editor with the Cornucopia Institute, the organic industry watchdog group. Jill has been featured in The Huffington Post, MTV, Reality Sandwich, and Eat Drink Better. www.jillettinger.com.