Fishlove

Okay, we understand. Being the child of arguably the greatest rock and roll star of all time has got to be pretty freaking weird…but Lizzy Jagger, Mick’s 28-year old daughter may have even creeped out her dad by posing in the buff… with a dead fish. Oh, and her mom, actress and model Jerry Hall, was there too–also naked. With a fish. No, it wasn’t some rebellious stunt; Lizzy and Jerry stripped down for Fishlove—a project focused on promoting fish sustainability.

The Fishlove project was created in 2009 by Nicholas Rohl, co-owner of Brighton, England’s Japanese restaurant Moshimo, and the actress Greta Scacchi in order to address fish sustainability in a film focused on the issue, entitled “End of the Line.” This project, which includes the nude celeb photos, directly supports the OCEAN2012 mission aimed at ensuring that “the 2012 reform of the EU Common Fisheries Policy stops overfishing, ends destructive fishing practices and delivers fair and equitable use of healthy fish stocks.”

Fishlove’s photo campaign has a PETA-esque quality—pairing celebs willing to get nude with sustainably caught fish donated by Waitrose—a British supermarket chain—in order to address a serious issue. In what Fishlove calls “a bold stand to stop over-fishing,” the willing celebrities pose naked with the dead fish to bring awareness to issues facing our world’s oceans. According to the Fishlove website, “Scientists predict that all marine life will effectively disappear from our oceans by the middle of this century if nothing is done about over-fishing.”

The Fishlove website also states that, “The EU has enormous influence on global fisheries management and with this comes considerable responsibility. Its fleet is the third biggest globally and operates in every ocean of the world.” And although Lizzy and her mom were both born in the U.S., they currently live in England, where the project is focused. “I feel very passionately about keeping the oceans healthy, 80 percent of the life on earth lives in the ocean,” Hall stated in a press release. “It’s important that we take that power and buy sustainable fish.”

Other celebrity Fishlovers include actor Ben Kinglsey, Terry Gilliam and Tom Aikens. The Fishlove exhibition opens in London on October 26th.

Keep in touch with Jill on Twitter @jillettinger

Image: Rankin