Compliance. Here’s the deal, we take it seriously. After all, we are a conscious business! Organic Authority frequently reviews eco products like organic pasta sauce and toxin-free deodorant. (Eco-friendly green, not Grinch green.) You might be wondering how we get all this green merchandise for review.
It’s simple, really.
We email the companies and ask them if they would care for us to review their product. Sometimes they email us, first. They send us a sample, and then we get all judge-y on it. We fully acknowledge that we receive the products for free, but this does not mean we are inclined to like them more. In other words, we are as critical as a new mother-in-law in determining if a product is both great and green.
Once we’re done, we usually donate the product or give it away to a reader (although we admit to holding on to the occasional lip gloss, because sharing would just be gross).
If a company really, really wants us to say something nice, not only is that really expensive – hey, we’ve got a lifestyle to maintain and bills to pay – we also slap a big fat “SPONSORED POST” tag on the review. But, bottom line: if the product stinks and doesn’t fit in with what we’re all about here, we’re not promoting it no matter how much green (both the cash kind and the eco kind) is involved. Your trust is the most important thing to us. (That and coffee.)
Organic Authority is fully compliant with all FTC guidelines governing endorsements and advertising. If you have questions, feel free to email us. You can reach Laura, our head honcho, at liveorganic@organicauthority dot com, or send a note to our senior editor Jill at jill@organicauthority dot com, or drop a line in our general email bin at press@organicauthority dot com, and one of us will be happy to respond in two shakes.
We also do giveaways from time to time. Want to read more about our giveaway rules? Go here.
– The editors