It's not even Thanksgiving yet, and Christmas music is already wafting through supermarkets and local malls. The message is clear: "Start shopping now!"

Juice It Up!

You know organic food has hit the big time when the Campbell Soup Company enters the marketplace.

The company has launched its first certified organic product: Campbell's Organic Tomato Juice. Made from 100% certified organic tomatoes, the juice carries the U.S. Department of Agriculture Organic Seal and is now available in 46-ounce, multi-serve plastic bottles.

Years ago, parents who wanted to prevent their babies from being exposed to pesticides had to go out of their way to find organic baby food.

Today, more manufacturers-including traditional companies like Gerber, which introduced a certified organic line called Tender Harvest-are producing baby food made from organically grown crops. It makes sense when you realize that U.S. baby food sales exceed $1 billion each year.

Ever since man discovered the luxurious taste of fermented fruit, wine has been a prized commodity. It has also proved to have many health benefits. Consumed in moderation, white wine can improve lung function. Drinking a modest amount of red wine (no more than one glass per day) increases cardiac output and arterial elasticity. Drinking even one glass of red wine a week may reduce the risk of senility or Alzheimer's disease. Some studies show wine helps eradicate the bacteria that cause peptic ulcers.

As campaign director for Farm Aid, the Somerville, Massachusetts-based organization that represents the interests of family farms, Mark Smith is well aware of what Americans read in newspapers and see on TV each day: mad cow disease, high levels of toxins in farmed salmon, genetically engineered growth hormones in milk, rising obesity levels in children, and pesticide residue on fruits and vegetables.

Each highly publicized concern is "driving people to search out more healthful and safe food," Smith tells OrganicAuthority.com.