With a public launch planned for the National Mall in
“I think the phrase we’re hearing most often now is ‘tipping point,’ said Cameron Bonsey, the SafeLawns.org Director of Development. “People are ready to hear this message. SafeLawns.org is a global warming issue, it’s a health and safety issue and it’s a conservation issue all rolled into one. The response has just been phenomenal.”
The hallmark of the campaign is education. More than 30 how-to videos are posted free of charge on the SafeLawns.org site. Featuring PPP publisher Paul Tukey as host, the videos explain the transition to organic lawn care in great detail.
“I have watched each and every video several times,” said John Phillips of
Tukey, Bonsey and SafeLawns.org Executive Director, Shep Ogden, have been busy building a coalition of sponsors, educators, speakers so that when the magazine and newspaper articles begin appearing in Men’s Health, Country Living, Ladies Home Journal and others, the site will be as developed as possible. In addition, the group has scheduled dozens of appearances on radio and television, including Martha Stewart’s radio program on the Sirius network.
The SafeLawns.org mission — “to cause a quantum change in consumer and industry behavior” — will happen, according to the founder. Tukey’s book, The Organic Lawn Care Manual, has been one of the fastest selling books of 2007 for its publisher, Storey Publishing.
“We see the writing on the wall about the future of lawn care in