Less is more is a tried and true bit of advice that should be embraced in most any area of life. Case in point: this important bit of wisdom epitomizes a hot 2016 food trend that all of us at Organic Authority can get behind.
According to Food Dive, less (as in fewer artificial ingredients and processed foods) is what consumers want to see in supermarkets come 2016. The public is tired of seeing ingredient lists that are filled with unpronounceable things, artificial preservatives, and synthetic colors.
All of these odd (and in our opinion, pretty gross) food additives became common ingredients in many processed foods because “they were beneficial to the manufacturer, the distributors or the warehouses, not necessarily because the ingredients were beneficial for the consumers.” Thank goodness that trend is dying out.
While this 2016 food trend will most likely end up benefiting consumers, some manufacturers aren’t so keen on the change because ingredient “swaps” can be time-consuming, and some “natural food colors are less stable and cost more than artificial colors.”
The new magic number of total ingredients in most food products appears to be five (although spices can take a list way beyond that and still be acceptable in say, a chai tea). Consumers are also most concerned with seeing far less of these ingredients: MSG, aspartame, trans fats, and high fructose corn syrup. For good reason. Numerous health issues from allergic reactions to digestive health issues and obesity have been linked to these ingredients.
In addition to demanding foods that contain fewer ingredients, consumers also are leaning toward buying items that are labeled organic, fresh, local, small-batch, artisanal, and craft.
According to Food Dive, some of the companies that are getting a head start on the “less is more” 2016 food trend are:
- Schwan Food Company plans to remove partially hydrogenated oils, artificial flavors, and high-fructose corn syrup from its “food portfolio.”
- General Mills will remove artificial colors and flavors from is fruit cereals and snacks.
- Gorton’s Seafood plans to use “simpler ingredients.”
- And as you’ve probably heard, Kraft has reformulated its Mac & Cheese.
While we’re all about buying simple products, you know that there are some simple foods that are better when you make them at home. For example: the following recipe.
Classic Pesto, from Cooking Light
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