A Mountain of Meat & Cheese

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If you’re wondering why Americans are overweight, check out the press release I received this morning from the folks at Burger King. The headline reads: “Guests Invited to Pile on Meat, Cheese & Bacon—Hold the Produce.”


The release promotes the new BK Stacker Sandwich (above): two, three or four hamburger patties “stacked high between a sesame seed bun with equal slices of melted American cheese and up to eight slices of crispy bacon, smothered in original creamy, savory BK Stacker Sauce for the ultimate sandwich helping. The bigger the burger ordered, the more layers of bacon and cheese.”

Customers can order the:

  • Double Stacker (610 calories, 39 g fat, 1,100 mg sodium)
  • Triple Stacker (800 calories, 54 g fat, 1,450 mg sodium)
  • Quad Stacker (1,000 calories, 68 g fat, 1,800 mg sodium)

“The BK Stacker is simple and built with the very ingredients our restaurant guests love best—meat, cheese and bacon,” notes Denny Marie Post, Burger King’s senior vice president and chief concept officer, in the release. “We’re satisfying the serious meat lovers by leaving off the produce and letting them decide exactly how much meat and cheese they can handle.”

Of course, Burger King is enticing kids to order this “produce-free” behemoth through a series of TV ads featuring a crew of miniature construction workers that “diligently stacks meat, cheese, bacon and BK Stacker Sauce.”

If that’s not enough, “2.5" collectible figurines of some of the most memorable characters from the BK Stackers television ads can be purchased online...Fans can purchase a set of three figurines, including Vin the Foreman, the Kid and the Cheese Welder.”

For parents who promote organic living and healthy eating, this is yet another example of how fast-food companies and advertising agencies pander to kids without any regard for their health. It’s irresponsible at a time when childhood obesity is epidemic.

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