Fair-Trade Roses Available to Last-Minute Shoppers

Publish date:
Updated on

Happy Valentine’s Day!


If you need to buy flowers, Whole Foods Market is selling large-bud, long-stem, classic roses grown in the Ecuadorian Andes by eight small farms and certified by TransFair USA.

Whole Foods pays an additional percentage on each case of flowers to fund community development for farm workers, who collectively decide whether to use the money for education, training, scholarships, healthcare and/or housing. One project, for example, gave rose farmers access to washing machines, which drastically improved their daily lives.

The roses are part of the natural and organic food chain’s socially responsible Whole Trade Guarantee program, launched two years ago to help low-income producers gain access to and stability within the global marketplace. Products must meet high quality standards, and producers must ensure fair wages and safe working conditions, while caring for the environment.

In addition, 1% of retail price is donated to the Whole Planet Foundation, which helps fight poverty in developing countries.

To find a store near you, click here.

Photo courtesy of TransFair USA

Related Stories