Today’s consumers are showing greater concern about healthy eating.
Fifty-two percent have made major changes in their eating habits, according to an International Housewares Association survey. Most significantly, they’ve switched to organic food products and increased consumption of fruits and vegetables.
One focus group began using recipes from Jessica Seinfeld’s cookbook, Deceptively Delicious, which features recipes designed to “sneak” vegetables into children’s meals. One-third started purchasing cholesterol-reducing and/or heart-healthy cooking oils and spreads.
Almost 30% purchased new tools for food preparation during a 3-month period, including food processors, choppers, juicers and slicers. Some purchased blenders to make smoothies or protein drinks, while others now use mandolines, peelers or apple slicers for ease in preparing fruits and vegetables. Some purchased appliances or cookware like steamers or woks to help cook healthier foods.