Live Earth Special Airs Friday

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Over the last month, I’ve been updating you on the Dow Live Earth Run for Water, a series of 6K runs/walks held last Sunday in 150 cities across 50 countries to help combat the global water crisis.

If you couldn’t attend any of the events, you can watch a 1-hour special at 7 p.m. Friday (ET/PT) on Bravo.

The program will feature discussions with musician/activist Pete Wentz (Fall Out Boy) and water-crisis expert Alexandra Cousteau, a look at solutions being implemented, and concert performances by Collective Soul, Estelle, Melissa Etheridge, John Legend, Rob Thomas and The Roots.

“We think this special, which airs as part of NBC Universal’s Green Is Universal initiative, will resonate with Bravo’s eco-conscious viewers, and through heightened awareness comes change,” says Frances Berwick, Bravo Media’s general manager and executive vice president.

“The goal of this TV special is to engage audiences in the challenges and solutions associated with the global water crisis in an educational and entertaining format,” adds Live Earth Founder Kevin Wall. “Bravo is the ideal network for this program because its viewers are very tuned in to environmental and social issues.”

Live Earth was built on the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action.

For Your Organic Bookshelf: The Environment in Crisis: An Environmental Reader from Dollars & Sense

Photos: John Michael Maas, Global Water Challenge

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