Millennial Demand for Clean Food Sends Sales of American Cheese Down for 4th Straight Year

Millennials and restaurants are abandoning the once iconic American staple.

Sales of American cheese are on the decline.

The staple burger topping was once the epitome of American food tech. But for Millennials, it’s ancient history.

The Kraft-bred single was “born at a time when utility reigned,” the Chicago Tribune notes. “James and Norman Kraft invented processed cheese in 1916 and sold it in tins to the U.S. military during World War I. Soldiers kept eating it when they returned home and its popularity soared.”

The slice arrived in 1950; the single wrapped slice, 1965.

But, notes the Tribune, “one by one, America’s food outlets are abandoning the century-old American staple, with many replacing it with fancier cheeses.”

Fast-food chains that heavily relied on the cheese are using “real” cheese instead of the processed slice. McDonald’s, the world’s largest fast-food chain, recently announced it was removing artificial ingredients from its burgers, including those found in its cheese slices. The shift is working — younger consumers are responding and sales are on the uptick for products that are less processed.

American cheese is “an ingredient we’re looking to less and less in our pantry,” Sara Burnett, Panera’s director of wellness and food policy, told the Tribune.

Consumers are also opting for dairy-free products, too. Recent data found more than 30 percent of Californians regularly purchased milk alternatives such as almond or coconut milk. Cheese alternatives are seeing spikes, too. While once not much different than the processed American cheese, a growing number of artisan crafters are now culturing nut and seed milk and aging the plant-based options just the same as dairy.

Sales of American cheese are set to decline for the fourth straight year, dropping nearly 2 percent.

“The end of the affair is also evident at the Chicago Mercantile Exchange, where 500-pound barrels of cheddar used to make American cheese are selling at a record discount to 40-pound cheddar blocks, the cheddar that shows up on party platters,” the Tribune notes. “That’s because demand for the cheese in the barrels has been dwindling for years.”

Find Jill on Twitter and Instagram

Related on Organic Authority

FDA Issues Request for Information on Plant-Based Milk and Dairy 4-Ingredient Dairy-Free Parmesan Vegan Cheese Recipe Dean Foods Acquires Majority Stake in Plant-Based Nondairy Brand Good Karma

Editor’s note: this post was originally published on October 11, 2018.