Pizza Hut Joins Natural and Organic Movement

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Pizza Hut is jumping on the natural/organic bandwagon with its new “The Natural” pizza, featuring ingredients like a sauce made from organic tomatoes, toppings with no artificial preservatives and a multigrain crust.


“While customers are increasingly seeking options for more natural foods, they still love pizza,” says company spokesperson Brian Niccol. “That’s why we’re offering the Natural. It allows us to stay on the cutting edge of food trends.”

Pizza Hut is the first national chain to offer a pizza made with natural ingredients. The multigrain crust is baked from a blend of traditional pizza dough and five different whole grains, sweetened with a touch of honey and infused with olive oil. It delivers 8 grams of whole grains per slice.

The crust is topped with an original sauce made from organic, vine-ripened tomatoes and natural mozzarella cheese. Natural toppings include Italian sausage, marinated Roma tomatoes, fire-roasted red peppers, pepperoni, mushrooms, pineapples, green peppers, red onions and diced tomatoes.

The company has also introduced a greener pizza box, made from up to 75% recycled materials.

Dallas and Tampa residents will be the first consumers to try The Natural before its national debut. A medium one-topping pizza will cost $9.99.

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