Cell- and Plant-Based Meat Markets Continue to Skyrocket

Total investments in alternative meat, dairy, and eggs reach $16 billion in 10 years.
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New data released by the Good Food Institute shows that the American cell- and plant-based meat markets have skyrocketed in the past two years, with $23 billion invested in alternative meat, dairy, and egg companies in 2017 and 2018 alone. This brings total American investments in these companies to more than $16 billion since 2009, according to GFI.

“With global demand for meat set to double by 2050, capturing even a fraction of this burgeoning market would represent a massive opportunity for both plant-based and cell-based meat companies,” said GFI Director of Innovation Brad Barbera. 

“These industries are accelerating rapidly, and we are about to see them take off. There is a great deal of momentum, which has been brought about by product innovation, greater emphasis on quality, more investment, and a change in consumer values.”

Beyond Meat is one of the biggest players in this growing market and last week became the first plant-based meat company to go public. Fortune called its initial IPO the “best debut of 2019,” and Beyond Meat’s stock is already up 199 percent from the IPO price of $25 per share, reports Bloomberg.

Larger companies have also been investing in or acquiring alternative meat and dairy brands, such as Danone, which acquired plant-based milk producer WhiteWave Foods in 2017 for $12.5 billion, or Tyson Foods, which invested in Beyond Meat but sold its shares before the company went public in order to focus on producing its own plant-based meat alternatives. Before its IPO, Beyond Meat had also attracted high-profile investors like Leonardo DiCaprio and Bill Gates.

GFI also found that 2018 was a record year for cell-based meat (formerly known as clean meat), with 12 cell-based meat companies raising capital worth $50 million. This year also saw 11 new cell-based meat companies join the marketplace, bringing the total to 27 currently racing to be the first to bring cultured meat to the open market.

Related on Organic Authority
Beyond Meat Valued at $1.2 Billion Leading Up to IPO
Don't Call it 'Fake': Beyond Meat Makes Real Meat (from Plants)
Beyond Meat Achieves Non-GMO Project Verification

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