Last year, the European Union Commission withdrew its common logo for organic food. Here’s why. The green and blue circle resembled the logo of a popular supermarket chain and incorporated the word “bio” a term not typically associated with organics.
Recognizing the problem and not sure what to do. The EU is asking for help. On Monday, the commission kicked off a competition for EU citizens enrolled in higher education art and design, to create a new organic logo that will appeal to all member countries:
The competition itself will have great public visibility, and the public will be asked to vote on the shortlist at the end. Such an open and transparent process will also help raise awareness of organic food and of the logo itself, even before it starts appearing on packs.
Michael Mann, EU spokesperson for agriculture and rural development, said: “Commissioning an agency would cost a fortune and we may not get the result we want.”
Students have until 25th June 2009 to send their entries, and the first prize winner will receive €6000. First and second runners up will receive €3,500 and €2,500 respectively.
The brief is to come up with “an eye-catching and original logo that captures the diverse aspects of organic farming and production”.
From the Organic Authority Files
The contest will be judged by a panel of experts from various design institutions and organic agencies. Potential logos will be judged on universal appeal, comprehensibility, clarity of presentation and timeliness.
For more details on the competition, check out the Create the New EU Organic Logo website.
Via Food Navigator.