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Swimming Over New York City


Nope, that’s not a bad acid trip. HSBC Bank commissioned Oglivy & Mather, an advertising agency in India, to help create interest in their global warming website. So, they painted an overhead view of New York City at the bottom of a local swimming pool in Mumbai.

It worked! The idea boosted web traffic by 300%, with many people pledging their support to fight climate change. It’s simple, but it makes a point. Global warming and rising sea-levels could threaten coastal cities, like New York which is an important world financial center.

Via inhabitat.

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