Safeway Introduces O Organics

You may have spotted a new brand of organic foods at your local supermarket.

Safeway Inc.—whose food chains include Vons, Pavilions, Genuardi’s, Dominick’s, Randalls, Tom Thumb and Carrs supermarkets—has launched O Organics, a line of  approximately 135 grocery products featured alongside commercially popular brands. You’ll find everything from fresh produce, dairy and cereals to snack foods, frozen entrees and pantry staples.

Safeway’s foray into developing a mainstream organic brand reflects industry acknowledgment that consumers are looking for more healthful alternatives. The food giant expects to add more O Organics items throughout the year, with an emphasis on the importance of choice ingredients. Prices are competitive with traditional brands.

Don’t miss the O Organics milk varieties (nonfat, low-fat, whole), eggs, multigrain breads and decadent chocolate-covered ice cream bars.

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  • Debbie Morales  June 11, 2006 at 10:12 pm

    I would like to know if you can send me some coupons, my sister and I have been using your products from Von’s, we our really enjoying your products, we also have to go organic because our children have IBS, we have to watch everything they eat to make sure they do not eat like corn syrup, ect.

    Thank you for your time

  • Scott  December 13, 2006 at 9:37 am

    I think this O Organics line is great & very commercially appealing! I feel it’s going to be a great success. How can I buy some stock in the O Organics line ?

  • Kim  December 31, 2006 at 8:25 am

    Just thought you might want to know that I’ve now tried a number of products from the O Organics line (from my local Safeway), and they are all really quite bad. The non-fat milk has a bad odor to it, the cereals and crackers have a stale, hard texture to them, and quite tasteless as well. I hope they’ll be able to improve it in the future, but for now, I’ll not be buying anymore of their products.

  • Peg  February 1, 2007 at 10:47 pm

    My boyfriend and I have fallen in love with many of the Organics products. We’ve even created a new item by mixing a few of the products. We’d like to know how to contact someone at Organics to discuss this with them. Please let us know. Thank you!!!


  • Sharon Mason  March 4, 2007 at 9:01 am

    Are any O Organics products irradiated?

  • Rob  March 31, 2007 at 9:28 pm

    I am not sure why Kim doesn’t like the flavor of the products; everything I have tried so far is delicious (although milk can always be variable for countless reasons). But my concern is the legitamacy of the brand, and their commitment to non-cruelty and fair trade. I know the organic label guarantees certain things, but I want to know more than just chemical additives and hormones. Admittedly, it still puts my mind more at ease knowing that much.

  • David  May 6, 2007 at 2:16 pm

    I agree with Rob. Safeway stores I go to are all about cutting corners — leaving products on shelves past due dates, not carrying anything that isn’t mainstream, not supporting local farmers. Does the fact that it’s called ORGANICS mean that they adhere to a higher standard? Do they believe in non-cruelty to animals? Free-roaming? Cage-free?

  • Wendy  May 16, 2007 at 1:46 pm

    I have been looking everywhere for yogurt that has very low sugar in it. I don’t like splenda nor other artificial sweetners. O Organics yogurt has the least amount of sugar in it and it tastes AWESOME!!!

  • elizabeth  July 27, 2007 at 5:05 pm

    I want to know if all of O Organic foods are 100% organic. I notice that the vegtables say 100% but some others just say organic. So are all the products 100% certified organic?

  • Donelle  September 14, 2007 at 8:51 am

    I would like to get the message to O Organics and/or Safeway, that if they want to be wholly natural and organic, they should use glass packaging instead of any plastic.

  • Jamie  December 20, 2007 at 4:00 pm

    Can you tell me if the citric acid in your frozen potato products is derived from corn?

  • Linda  January 16, 2008 at 6:15 pm

    I purchased some O Organics Black Beans awhile ago and didn’t notice at the time that stamped on the top of the can is “PROD OF CHINA”. I will NEVER shop at Safeway again and I don’t trust any products anymore. Thanks for selling out our lovely country!!!

  • sky rondenet  February 6, 2008 at 8:49 pm

    I always buy the organic free range chicken at safeway. I saw that safeway is selling sliced turkey sandwich meat from their o organic line. it doesn’t say freerange though like the chicken breasts that i buy. i do not want to buy turkey unless it is free range. does anyone know if ALL the O Organic meats from Safeway are freerange or just certain items?

  • renee  March 29, 2008 at 7:16 am

    adding to Linda’s comment…as I type i’m giving my baby O’s for Toddler dried apples/strawberries. I was just reading the package and the strawberries are from US, Chile, Argentina, Euope, and CHINA! I don’t trust CHINA with my children! i’m throwing the rest of the package out and i’m not leary about the rest of O’s products. urgh!

  • Barry Wright  April 2, 2008 at 6:41 pm

    Hi – my local Gilroy Safeway has no more “O” Organic Strawberry ice cream bars and seems
    not to know what I’m talking about. When I looked today, 04/01/2008, they stocked 4 rows
    of coffee flavored bars, the strawberry ones had disappeared. They’ve stocked them in the store
    for a couple of years.

    I asked and asked, finally submitting a request for restocking. Still blank looks.
    Any idea where I can find some strawberry bars with that ‘rich dark Belgian coating’?

    Thank, love the product, getting hard to find apparently….

    Barry Wright

  • carolyn  April 8, 2008 at 8:06 am

    Wake up, folks, and question where O Organics is produced — Brazil and China, where there are no certification standards. This is a rip-off! See the article at

    Also, “free range” is not a legal definition, hence, has no relation to reality. A free range animal may or may not get a few minutes a day in an outdoor dirt pen. If I had a local organic produce store to shop at, I’d break my piggy bank to do it. As it is, I try to shop at farmer’s markets and grow a few vegs of my own. I do buy organic produce from Calif. where the standards a probably higher. You can’t trust agri-business and the retail industry.

  • Eve  April 24, 2008 at 9:11 am

    I am usually fond of the Organics brand, but I have been amiss in reading ingredients for the last few months. What a shock to me as a vegetarian to find out there’s a reason why the O Organics Butternut Squash Ravioli tasted different from most other frozen butternut squash ravioli entrees I’ve tried – it contains chicken. You know, if I wanted chicken, I would seek it out. That’s what I get for not reading labels, I guess, but you better believe I’ll be closely reading all O Organics labels in the future.

  • Candida Whyte  July 10, 2008 at 11:26 am

    I bought O Organics Black Bean and Tofu Enchiladas (vegan) and they were a disappointment. I usually buy Amy’s Organics and they are awesome. These by Safeway are no comparison. It’s all tofu and not much flavor. I didn’t find too many vegetables other than a few pieces of shredded carrot. The rest of the filling was all chunks of flavorless tofu…The sauce wasn’t much either. It dried up during the cooking process and again, didn’t have much flavor.
    I would avoid trying this one and either spend the extra $ for Amy’s or buy them on sale.

  • Barry Wright  July 27, 2008 at 6:07 pm

    Has Safeway stopped making their “O” organic ice cream bars? I love the strawberry/chocolate coated
    bars but can’t find them in California anymore.

  • Chandra  August 18, 2008 at 9:37 am

    Personally, I didn’t feel very trusting of an organic food line from such a large corporate food company. Other than stating organic, I didn’t really know much about the food I was buying… Is it local, free range, etc.? However, it lured me into purchasing the milk at the store around the corner out of pure convenience. But, it turns out I did have reasons to be skeptical… I just noticed on the ingredients that they subsidize their milk with milk powder. Obviously, another way for the company to make a dime and the consumer to end up short-handed. Although the milk powder was still organic, I think it’s ridiculous that you’re paying that much for organice milk and can’t end up with a quality product. In the future, I’ve decided to stick with the names I trust and know.

  • Virginia  September 1, 2008 at 9:05 pm

    I have a fresh 1/2 gallon O Organics, soy milk plain, almost finished, but has another 4 weeks on expiration.
    I am still using this 1/2 gallon of milk, but looked inside the opening hole today and found MOLD on the upper back section of the carton!
    I have never seen anything like that before!

  • Chris  September 4, 2008 at 4:20 pm

    There are a lot of people who wound up getting angry because they didn’t read the label, but still wind up blaming Organics. Such it is in America, NO ACCOUNTABILITY!! Ok, huff and puff that it’s from China, it contained chicken when you thought it didn’t, etc etc. READ THE FREAKEN LABEL NEXT TIME!!!! Stop blaming everyone else for your own screw up!!!

  • Christopher S.  September 16, 2008 at 7:31 pm

    Hi, I bought the O Brand Peanut Butter and there were a lot of dark black chunks in it. The peanut butter was only a few days old before I found them, after eating half of the jar. It tastes fine, but when I found them it looked really awful and unintended. And there is no contact info on the jar. Does anyone know how to contact them? I buy their products all the time and the other products are great!

  • Jane Keevy  October 28, 2008 at 8:52 am

    I have recently been noticing your brand in my local Safeway. I have not tried your brand but I would like to. I have been trying to incorporate more protein in my meal planning for my family that includes beans. Now that I have visited your website I see you have many other products that I would use on a normal basis. I would love to have any money saving coupons you could pass onto me for my future purchases. Thanks!
    Jane Keevy
    12956 Se 157th Pl.
    Renton, WA 98058

  • Mary Baenen  July 4, 2009 at 8:23 pm

    Many of the Safeway Organics contains canola oil–whenever a package lists sunflower oil, safflower oil or canola oil, you can be sure it contains canola oil because it is the cheapest oil. Regardless of the latest fad, canola oil, actually rapeseed oil, it is not a healthy oil. Best to avoid all together. –Mary

  • Lorraine Schmidt  July 31, 2009 at 2:48 pm

    I would just like to point out that “organic” does NOT mean non-toxic!!!! Corporate Organics is suspect at best…..I just read the label on a can of O-Organics Chili Beans….verbatum…”no SYNTHETIC pesticides”……Google organic pesticedes and see for yourself. Strychnine is organic….nicotine is organic……feeding rotten food,garbage,chicken feathers and the by-products of the corn ethonal industry to beef cattle is organic!!!!! Don’t be fooled by the Wal_mart mentality……if you really care about eating an organic diet and practicing sustainable agriculture you will be willing to do two simple things……STOP BREEDING…..and PAY MORE for repuatable,locally grown food items. Thank you for letting me rant. :)

  • Lisa  September 25, 2009 at 7:02 pm

    What a fantastic brand!
    This now makes up 95% of my grocery items…….everything is fantastic, from the whole grain pasta, to the dairy products (especially the color-free cheese…yum), to fresh fruit & veges (locally grown). This makes my grocery shopping so quick and easy….I just look for the green/orange/blue label and know that everything will not only taste great but will be a lot better for me than most ‘big-name’ brands. O-organics has combined healthy eating and convenience in one. Thanks O!

  • CC  December 16, 2009 at 1:33 pm

    I just returned from a shopping trip to safeway and one of the ribbons of paper that was generated by the register and handed to me along with my receipt was a useless strip advertising Organics brand with the slogan “i am good for you and the earth” …Right! That’s why you just contributed to another useless generation of paper. Anybody else see the irony in this? Their slogan should be “our business first, then the earth”

  • Basia Laufman  January 25, 2010 at 8:40 pm

    a question from me,
    – do you use biodegradable packaging on your products that we buy?…asking since i just bought a bag of onions that are in a ….meshy sort of synthetic bag…i would buy them because of the packaging, as i avoid that, but, that would mean driving ~ 7 minutes to a store where i could buy them loose…..without packaging…so i hope your answer will be yes….
    LOVE, Basia

  • MsJ7  January 26, 2010 at 8:29 pm

    Well!!!! I see some of you like O Organics….some are not too happy. I for one am “goo goo” about that tender white organic popcorn they make. Its dee-licious! Just a tad amount of salt, and wow. It melts in yer mouth….wut can I say? To each, his very little happy!

  • Delora Parker  January 30, 2010 at 9:45 am

    I tried O Organics while I was visiting Texas and really like it. But I live in Florida and can’t find it. Can you tell me who would carry it here? We do not have a Safeway in Florida that I know of. I am in central Florida. Please let me know. Thank you.

  • Raymond Andrews  February 3, 2010 at 3:08 pm

    I love the vegetarian black bean enchiladas. I find them delicious. So I don’t see anything wrong with them

    I guess it’s all about how one’s taste buds are, and they vary in people

  • Beatriz Lugo  April 11, 2010 at 6:18 pm

    I am wondering if anyone knows or has experience with the “O organics for baby” baby food? Any info that may help me? I tried doing searches on recalls, ingredients, etc…but nothing too detailed.

  • elle  July 13, 2010 at 7:23 pm

    please verify if any of your vegetables and fruits in the o organic line are irradiated? I have heard in some cases they are—is this true? thank you

  • FAKE ORGANIC  August 5, 2010 at 11:46 pm

    O Organics is a FAKE ORGANIC brand as sold in Vons markets! WAKE UP! They are owned by a corporation that gets payola from BIG PHARMA! There are tons of TOXIC INGRIDENTS IN FAKE O ORGANICS! Trust me, I used to work for the company


  • Cher  August 19, 2010 at 11:32 am

    ARE the O organics products Genetically Modified Fruits, Vegies, and Grains. Nothing is certified organic. If it is GMO like Statter Brothers Full Circle Organics than word will get around. I and many others would not buy this high priced world power payoff deadly stuff. How about toxic ingrediants? Soy, Rice, on and on are all genetically modified. GMO’s alter the cell structure of anything that eats it, let alone cause death. Well let me know?

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