From Food Waste to ‘Inglorious’ Fruits and Vegetables: This Marketing Campaign Will Blow Your Mind [Video]


Say what you will about the French, but they love their food–even the unlovable ugly stuff. This amazing French grocery store campaign to “save” the ugly fruits and veggies from the compost bin (or worse!) will make your jaw drop. Not only does it cut down the food waste significantly, but it saves shoppers money and changes the perceptions people have about food. It’s also huge step forward in making sure no one goes hungry. Vive la France and Bon Apétit!

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Jill Ettinger

Jill Ettinger is a Los Angeles-based journalist and editor focused on the global food system and how it intersects with our cultural traditions, diet preferences, health, and politics. She is the senior editor for sister websites and, and works as a research associate and editor with the Cornucopia Institute, the organic industry watchdog group. Jill has been featured in The Huffington Post, MTV, Reality Sandwich, and Eat Drink Better.