It’s been five years since Whole Foods Market announced that it would implement stringent mandatory labeling on products containing genetically modified organisms (GMOs) sold in its stores by 2018. Many industry experts questioned the retailer’s promise, some even doubted that it would happen at all.
The doubters may have been right.
In an email sent to its suppliers last week, Whole Foods President and Chief Operations Officer A.C. Gallo, said the retailer would pause its plans to follow through with the ban, which was slated to go into effect in September.
The natural food retailer, which was acquired by Amazon last August, said it’s pausing the plan in response to supplier concerns over the ruling as the USDA is currently accepting comments on what is likely to be a government-enforced GMO labeling law.
“As the USDA finalizes the federal regulation in the coming months and the food industry assesses the impact, we do not want our Policy to pose further challenges for you and your business,” the email to suppliers noted.
“We remain committed to providing our customers with the level of transparency they want and expect from us,” the company told the New Food Economy, “and will continue to require suppliers to obtain third-party verification for non-GMO claims.”
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