Carl’s Jr. is partnering with Beyond Meat to release a new menu item featuring the brand's famous plant-based burger. Carl’s Jr. will be preparing and serving the Beyond Burger in its signature open-flame charbroiled style at over 1,000 Carl's Jr. locations beginning January 2nd, making Carl’s Jr. Beyond Meat’s largest restaurant partner in the U.S.
The new Beyond Famous Star sandwich, priced at $6.29, will top the burger with dairy-based American cheese, mayonnaise, lettuce, tomato, sliced onions, dill pickles, and Carl’s Jr.’s special sauce. Customers will also have the option to order the Beyond Burger instead of meat on any sandwich on the Carl’s Jr. menu for an additional $2.
“I have long looked forward to the day when my kids can go to a major fast-food chain and order The Beyond Burger," says Ethan Brown, Beyond Meat Founder and CEO. "I am grateful to say that that day has arrived.”
From the Organic Authority Files
“At our core, Beyond Meat is about enabling consumers to Eat What You Love(TM), and there is no better example than being able to enjoy a delicious Carl’s Jr. burger, while receiving the added health and sustainability benefits of the plant-based Beyond Burger," he continues. "It is with innovative and forward-looking partners, like Carl’s Jr., that we are building a brighter and more sustainable future.”
This is only the latest of Beyond Meat's North American restaurant chain partnerships. A&W Canada launched the Beyond Burger at 925 locations in July, and Del Taco partnered with Beyond Meat in September to bring plant-based tacos to its menu.
Beyond Meat announced in June that it would be doubling production of its plant-based meat, following ever-increasing demand for the plant-based burger. It was announced in October that Beyond Meat would become the first publicly traded plant-based meat company.
Related on Organic Authority
Beyond Meat Achieves Non-GMO Project Verification
Beyond Meat Announces Launch of Beyond Sausage, a 'Revolutionary Plant-Based Breakthrough'
Plant-Based Meat Dubbed 'Useful Transition Food' for a Healthier Way of Life, Study Finds