With an economy in the toilet, you'd think consumers in the United States would have been more frugal in 2009, unwilling to pay the usually higher prices for organic products - not so.
According to the Organic Trade Association's 2010 Organic Industry Survey, U.S. sales of organic products continued to grow in 2009.
It goes to show you how much more concerned people are getting about the mysterious junk in our food.
Study data revealed sales of organic products grew by 5.3% in 2009, totaling $26.6 billion; organic food accounted for a whopping $24.8 billion of that.
A spokesperson for the Organic Trade Association boasts in even tough economic times consumers understand the benefits of organic products.
Makes sense, today's push for “green” is making people very aware - whether they actively seek out information or not - of all the garbage that is put into our food, especially conventionally grown fruits and vegetables.
So that should explain why survey results also show total spending on organic fruits and vegetables was $9.5 billion in 2009, a jump of 11.4% from 2008.
And you can see the shift in supermarkets too. Now organic produce is more prominently displayed, in the past it was always somewhere in the back.
Image credit: Locks Farm Park