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Secrets to Selecting Produce

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Buy produce that is in season: Foods that are in season are at the peak of freshness, flavor and affordability. If you don’t know if an item is in season, ask the producer manager.


Buy locally grown produce: Even the big grocery stores buy local produce, and you can also buy local produce at the farmer’s market or straight from the farm. Depending on where you live, transportation from the farm to the market takes quite a long time and often does the most damage to produce.

Buy produce that is on special: An item on special moves much faster off the shelf than other items. Faster moving items are fresher than slower moving items, because they are ordered and restocked more frequently.

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From the Organic Authority Files

Use your senses: Smell it, look at it and feel it. Not all produce has brilliant aroma, but none of it should ever smell moldy or mildewed. Fresh produce should not be shriveled or have soft spots or bruises. Colors should be vibrant and pleasant. Bagged and packaged items should be free of mold and liquids.

When in doubt – just ask: The produce manager is knowledgeable and often very helpful. There is nothing wrong with asking when an item arrived at the store or seeking their advice on how to tell if an item is ripe. If he’s not around, don't be shy - ask another customer for an opinion. They’re usually more than willing to share with you.

About the authors: Cheryl Tallman and Joan Ahlers are sisters, the mothers of five children and founders of Fresh Baby. Creators of products that include the So Easy Baby Food Kit and Good Clean Fun Placemats. Visit them online at and subscribe to their Fresh Ideas newsletter. Fresh Baby products are available at many fine specialty stores and national chains including Target, Wild Oats, and Whole Foods Markets.

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